Data Retention & Deletion Policy
Last updated: October 12, 2026
This policy explains how long we retain your data and how you can request its deletion. We are committed to transparency about our data practices.
1. Data Retention Periods
| Data Type | Retention Period | Notes |
|---|---|---|
| Account Information | Until account deletion + 14 days | Name, email, profile data |
| Wedding Planning Data | 3 months after wedding date | Checklists, budgets, guest lists |
| Photos & Media | Until you delete them, or account deletion + 14 days — or, for a wedding shared with a partner who keeps their account, until the remaining owner deletes it or their account. | Uploaded images and galleries. Deleting a photo or a gallery also deletes the stored image files. |
| Payment Records | 7 years | Required for tax/legal compliance |
| Vendor Communications | 6 months | Messages with vendors |
| Usage Analytics | 6 months (anonymized immediately) | How you use our services |
| Support Tickets | 6 months | Customer service interactions |
| Security Logs | 6 months | Login history, security events |
2. Requesting Data Deletion
How to Delete Your Data
To delete your account yourself: Go to Settings → Security → Delete Account and type DELETE to confirm. Your account is deleted right away, and any paid subscription is cancelled immediately so you are not billed again. You can also email privacy@bellaweddingai.com with "Data Deletion Request" in the subject line; we confirm an emailed request comes from the account holder before deleting anything.
Deleting your account is different from cancelling your subscription: deleting ends your access immediately and any remaining paid time is lost (no refund). If you only want to stop billing, use Manage or Cancel Subscription instead — you keep your paid access until the end of your billing period.
3. Deletion Timeline
What Happens When You Delete Your Account
- Deleting from Settings happens right away: your account and your data are deleted and you are signed out once the deletion is confirmed complete. If something prevents the deletion from finishing, nothing is claimed as deleted and you are told what to do next.
- Before anything is deleted, any paid subscription is cancelled immediately so you are not billed again. If we cannot confirm the subscription was cancelled, the deletion stops and nothing is deleted.
- Emailed deletion requests are handled by our support team. We process verified deletion requests as promptly as reasonably possible and email you when deletion is complete.
- Deleting your account also deletes the files you uploaded: your photos (including your weddings’ gallery photos), documents, custom invitations, videos, wedding files, the AI décor images Bella generated for you and the inspiration photos you uploaded to AI décor, and, if you are a vendor, your vendor photos, logo and documents — except content you contributed to a wedding you share with a partner who keeps their account, which stays with that wedding.
- If you share a wedding with a partner and delete your account, content you contributed to the shared wedding—such as shared documents, photos, website images, designs and contracts—may remain with that wedding so the remaining wedding owner can continue planning. Your Bella account, personal account information, private vows and private Vow Writer drafts/history are permanently deleted. Shared wedding content is not transferred as access to your deleted account; it remains part of the shared wedding workspace.
- Copies in our hosting provider's system backups expire on that provider's backup schedule.
- Records we must keep for legal, tax, payment, accounting or fraud-prevention reasons are retained as described in Section 5.
4. Data Export
Download Your Data
Before deleting your account, you can download a copy of your data:
- Go to Settings → Privacy → Export My Data
- Select which data types to include
- Receive a download link within 24 hours
- Data provided in standard formats (JSON, CSV, ZIP)
5. Data We Must Retain
Some data may be retained even after account deletion due to legal requirements:
- Financial/tax records (7 years per IRS requirements)
- Data subject to legal holds or disputes
- Anonymized analytics data
- Records required to prevent fraud
- Data shared with third parties (see Privacy Policy)
- Records already shared with another user — such as quotes, invoices and vendor forms you sent to a couple — may be retained as part of that user’s records and for applicable business and legal recordkeeping. Files attached to quotes, invoices and vendor forms are kept as well, including ones not yet sent, because Bella cannot reliably tell which have already been shared.
6. Inactive Accounts
Accounts with no activity for 6 months may be marked as inactive. We will send multiple notifications before taking any action on inactive accounts. Inactive accounts may be deleted after 12 months of inactivity.
7. Published Content
If you've published a wedding website, please unpublish it before requesting account deletion. Search engines may keep cached versions for a short time.
8. Vendor Data
For vendors, business data including completed transactions and reviews may be retained longer for platform integrity and legal compliance. Vendors can export their data and delete their account themselves in Settings, or contact vendors@bellaweddingai.com.
9. California Residents (CCPA)
Your California Rights
California residents have additional rights under CCPA:
- Right to know what data we collect
- Right to delete personal information
- Right to opt-out of data sales (we don't sell data)
- Right to non-discrimination for exercising rights
Contact
Data retention questions: privacy@bellaweddingai.com